Design Challenge
Rebrand a hotel. Use a comprehensive design process including research, analysis, business strategy, and organization to create a brand identity program. Design the primary identity and apply it to a variety of brand touch points across media. Design a brand manual to understand who the brand is, what they stand for, and what they promise to deliver. Specify how to publish and fabricate elements of the brand identity system. This will guide how branded marketing materials are conceived and produced in the future.

Deliverables
Brand Manual 8.5" x 11"

Brand Ephemeral

Solution
Palma Blanca Hotel's rebrand centers around the concept of "Luxury Redefined," combining opulence, authenticity, and personalized service. Drawing inspiration from Bacalar, Mexico, the identity integrates cultural elements and natural surroundings with world-class amenities. The brand identity elements include a primary and secondary logo, a well-defined color palette, and modern typography, reflecting the luxurious yet authentic experience the hotel offers. The brand manual outlines clear guidelines for the use of logos, color variations, typography, and visual elements across various touch points such as business stationery, digital media, and environmental signage, ensuring consistency and clarity in all future marketing materials. The hotel’s mission and vision focus on delivering an unforgettable stay with exceptional service, unmatched accommodation, and authentic local experiences.