Design Challenge
These experimental posters will promote and motivate public interest in LatinX Type Designers and their contemporary typefaces. Explore experimental approaches to poster design and layout to create emotional resonance, beautiful visual hierarchy, and a dynamic balanced layout. 

Deliverables: 

2 – 22 x 34 Posters

Solution
Mixta typeface was designed by Argentine type designer Rodrigo Fuenzalida, in 2020. The posters communicate a vibrant and experimental representation of the font's unique characteristics. Bold typography and a dynamic color palette highlight Mixta’s contemporary appeal. Overlapping letters and textures symbolize the diverse influences behind the typeface, inspired by the fusion of different terminal styles and the typography of the Didone genre. The layout is carefully structured with a clear visual hierarchy, balancing the large, eye-catching title with supporting information. This approach effectively reflects the font’s creative, experimental nature while maintaining a professional and engaging design, making it both visually impactful and informative.