Design Challenge

Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness publication focusing on the things humans need, want, or love and how climate change is impacting these things. Explain what is currently being done collectively to mitigate climate change and share actions individuals can take. Use social science research findings to effectively communicate about climate change in a polarized world.

Deliverables
Deliverables: 

22 x 60 Banner

Social Media

Take-a-way card

Solution

The Creation Care Campaign focuses on raising awareness about climate change and its effects on the shipping industry, specifically tugboats. The outdoor banner uses a clear and engaging infographic layout with a boat illustration that highlights both the positive and negative impacts of shipping emissions on the environment. It effectively communicates the efforts being made to clean up shipping emissions, including the introduction of zero-emission tugboats and hybrid technologies. The "Good News, Not So Good News, and What You Can Do" sections guide the reader through the current state of the issue and suggest actionable steps to help mitigate climate change. The inclusion of a QR code and social media handle invites further engagement, encouraging individuals to take responsibility for their environmental impact. The overall design is visually striking with bold colors and a clear, simple message, appealing to readers and motivating them to take action in their own lives.