Design Challenge

Tube Tails is a media outlet created by myself and a couple of friends to share our passion for surfing and fishing along the beautiful west coast of California and Mexico. The channel captures your real-life adventures, showcasing not only the thrill of the surf and fishing but also the rich cultural and environmental beauty of the regions we explore. Whether it's riding perfect waves or finding the most secluded fishing spot, Tube Tails offers a glimpse into the coastal lifestyle that inspires us and connects us with others who share the same love for the ocean and outdoor adventures. Through captivating visuals and storytelling, the outlet brings together a community of like-minded individuals who appreciate both the sport and the serene, wild nature of the coast.

Solution

The design solution for Tube Tails captures the essence of ocean enthusiasts and adventure seekers with a bold, modern aesthetic that reflects the thrill of offshore exploration. The logo's sleek lines and ocean-inspired motifs evoke the spontaneous energy of surfing and fishing, while maintaining a clean and contemporary feel. This playful, yet adventurous approach makes the brand both engaging and accessible, inspiring viewers to dive into the coastal lifestyle and join a community that celebrates the excitement of life on the water.