Design Challenge
Design an engaging and cohesive event identity across media that announces our 2024 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, create a call to action, and capture the spirit of PLNU and its graduates. 

Deliverables
22 x 34 Poster 

6 x 9 Postcard 

Social Media Post

Solution
The PLNU 2024 Senior Show campaign effectively captures the spirit of the event with a clean, ocean-inspired theme. The illustration of a sea lion and the use of underwater elements, such as fish and coral, ties in beautifully with the theme of "Diving Deeper," which highlights the deep exploration of the senior students' work in Visual Arts and Graphic Design. The typography, with its gradient effect from light to dark, reinforces the deep-diving metaphor while maintaining readability. The overall layout is well-balanced, with event details clearly presented, ensuring the poster is both engaging and informative. This visual identity aligns with the spirit of PLNU and its connection to the ocean, creating a cohesive and memorable promotional piece for the Senior Show.